| Waid F. P. Rugby Club | Anstruther | Sports | |
| Washday Blues | Crail | Launderette | |
| Waverly Antiques | Upper Largo | Antiques | |
| Webster David | Lundin Links | Sports | |
| Well Versed | Anstruther | Gift Shop | |
| West End Bar | Pittenweem | Public Houses | |
| Whiteford & Co | Pittenweem | Farms | |
| Whiteford Alan | Pittenweem | Farms | |
| Wilson John | Pittenweem | Farms | |
| Wilson Robin | Elie | Sports | |
| Wilson W. D. | Anstruther | Farms | |
| Window Box The | Anstruther | Florist | |
| Wok & Spice | St Monans | Food & Drink |